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getting a handle on writing for your small business

As a small business owner, sometimes I wish I could ignore the non-website-designing work that comes along with being a one-person operation. At the top of the list: marketing. Okay wait, that’s not true. ACCOUNTING IS FIRST! But second on the list is marketing. I am NOT a sales person. I am NOT a writer. I like to create pretty websites and dig into code. But the reality is that I’ve had to learn a lot about marketing and how best to use the web to promote my own business, as well as provide copywriting advice to my clients.

Sometimes I feel like I have a good handle on the writing I put out there, but I’m always looking for ways to make things less painful. I found a fantastic infographic recently with guidelines on how to write effectively for email blasts, blog posts, Facebook, Twitter… the list goes on. In some cases, it’s more prudent to hire a professional copywriter, but for everyday social media interactions, this is a great summary and something to save for those WRITER’S BLOCK moments!

copywriting cheat sheet

What are YOUR most dreaded small business CEO tasks?


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