A business Facebook page is an easy way for companies to keep in touch with their customers. You can post announcements for new products, promotions, events and get right to your audience- and Facebook’s audience is huge. Ninety-one percent of millennials (ages 15-34) are on Facebook, and 31% of senior citizens use Facebook regularly. Getting your business on Facebook is worth the small bit of effort with a potentially large payoff.
But sometimes it can be frustrating to navigate the settings and options in Facebook. There are a lot of features and options, and deciding what to focus on so you can get up and running quickly can be a challenge. I’ve been working with several clients lately, helping to build their company Facebook pages, and I wanted to share some tips and tricks I’ve learned along the way.
The first thing a visitor sees when coming to your business Facebook page is the top masthead, so that area should be recognizable and match your brand. You can keep it simple, using your logo or a photo that represents your business. Or, if you want to get fancy, you can hire a designer to create something unique. If you’d rather turn it into a DIY project, you can use a template to make the layout and design a little easier. Here are a few options for Facebook cover photo templates:
Now that your identity is on the page, it’s time to fill in the details. The ‘About’ tab is where visitors go to find hours, your location, contact info, and a description of what you do. You’ll want to include as much information as you can. Think of it as an elevator pitch- a few seconds to share your story.
To edit this information, visit your Facebook page, click on ‘About’, and then click the ‘Page Info’ link on the left side.
The goal is to get your audience to interact with your business Facebook page. But if someone sends you a private message or asks a question on a post, you’ll want to be sure you get notified so you can respond as soon as possible if needed. A quick check of your notification settings will allow you to customize how you’d prefer to be alerted if a message or comment is posted.
You can change your notification preferences by clicking on ‘Settings’, and then going to the ‘Notifications’ tab on the left.
Turn notifications on or off based on the type of message, whether you want it to go to your email, your mobile device, or if you want to keep all notifications on Facebook itself. If you choose to keep everything on Facebook, just make sure you check in frequently so you can be responsive to your audience.
You may also choose to tighten control on what your visitors can post onto your page. Visitors can comment on posts, tag your business in their photos, and contact you privately. You can fine-tune these options under the ‘General’ tab in the ‘Settings’ section.
Another option to consider is turning on approval of all posts by non-admin visitors. That will give you full control over what is publicly posted.
This topic could be a whole post on its own, so I won’t elaborate too much! But I will share a few useful articles that have some great ideas for growing your Facebook audience.
Now you’re ready to start posting to your page! As you start publishing to the page, you may notice a number below each post, telling you how many people it has reached. You can click on the ‘X people reached’ link to view details about shares, likes, comments, etc.
You also may notice that your reach number is significantly lower than your number of likes. Why is that?? Why doesn’t your post reach everybody who likes your page? The answer is complicated (and somewhat frustrating!) and it relates to the way Facebook works. If a visitor likes your page, but never interacts with your posts by commenting, liking, or sharing, they are less likely to see your new posts in their news feed. Discovering this can be a disappointment, but there are some things you can do.
To the right of the ‘X people reached’ link, you’ll see a button that says ‘Boost Post’. You can choose to turn your post into an ad to expand your audience temporarily for a certain amount of time, and set a daily budget. After you boost a post, your ‘reach’ link will change to show you the stats for organic (non-paid) reach and paid reach.
As you can see, it certainly works to expand your viewing audience! If you have a post relating to a promotion or a sale, boosting it for a day or two could lead to big results in increased sales, interaction with your page, or signups for an event, just to give a few examples.
If you want to try some free ways to ensure that your business Facebook page users will see your future posts, encourage them to edit their Follow status. Once they’ve liked your page, they can customize what they see from you. See below- let your users know that they can change this setting and they’ll always see your new posts at the top of their feed so they won’t miss any important news.
The potential for using Facebook to grow your business is huge! Use these steps to get you started on your own, and if you need a web-geek’s assistance, I am happy to help!