As a former PTO parent who managed the website and communications for nearly a decade at my kids’ elementary schools, I’m very familiar with the communication struggles of a school volunteer organization. Social media and email marketing are powerful tools, but nothing beats a website where you have a permanent place for things, without fighting with algorithms and spam folders…!
What They Needed
The Central Valley PTA’s needs were simple: a stable, easy to update and manage website that kept their volunteers informed of everything happening at their kids’ schools. So that’s what we built!
What We Did
We reorganized all of the content and designed a simple interface to help visitors find what they were looking for. We built a Membership Signup form, including options for online payment of dues. I migrated their existing Spirit Wear shop to the new site, fixed a few known issues, and improved the overall user experience for shopping and checkout.
Another important goal was to have a site that allowed their internal volunteers to keep the site updated on a regular basis without needing to reach out to me. I absolutely love when my clients want to take ownership of their site! So I provided them with all the information and instructions they needed, but they also know they can come to me anytime if there’s an issue or they need more support.
Since the site launched in February 2026, Central Valley PTA has had dozens of sales through their new shop and has connected eager parents with volunteer opportunities in their child’ s classroom.
Initial feedback from Cassy, the PTA president:
“I’m already getting such good feedback! People know where to find the things they’re looking for and the answers they need. Jen is knowledgeable, kind, patient and available. Her work speaks for itself and I hope to rely on her talent and expertise again in the future!”
Check out the Central Valley PTA website!
