Nutritional Supplements - E-Commerce Website
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Project Role & Scope
Sylvan Bio, Inc. makes red yeast rice supplements, and they desperately needed a website redesign and rebuild. Customers could purchase products online, but some important e-commerce functionality was missing, and the design didn’t portray their business in a professional way.
I started with creating a new brand guide, including a refreshed color palette and typography. We used large photos on the website to add visual impact and showcase the red rice.
The e-commerce store allows Sylvan to provide exclusive pricing to registered members, as well as selling to the general public. On the admin side, the client can process phone orders using the same system as the online shop, which helps keep stock levels accurate.
One of the most challenging parts of this project was importing the 3000+ orders and 1500+ existing customers into the new system. But all the work was worth it! Sylvan is able to sell their supplements online through a new, professional-looking site with some powerhouse features on the admin side.
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